THE IMPORTANCE OF BECOMING A BRAND
CHAMPION LEADER WITHIN YOUR ORGANISATION

As the race to regain customer confidence heats up so does the need for a united and motivated front-line. Quality staff training, retention and customer satisfaction is of the utmost importance as we begin to move down the road to a more stable and successful economy. We have learned from other market recoveries that the development of people and their delivery of core brand values are at the heart of continuous and ongoing prosperity. To ensure continued success in a competitive market, organisations must engage their frontline people with a valued and believable leadership team.

The Living Brand concept works at the core of a business – it’s people, and offers organisations the assurance that their people have consistent service delivery in-line with the company vision. With new pressures put on all members of the organisation coupled with increasing customer demands, it is imperative that all people are living and auctioning the companies vision and values.

The leadership team holds the key that will bridge the front line people with the true values of the business. The reputation of your organisation is held within the hands, hearts and minds of your service delivery teams and with each and every customer contact. The move from service personnel to brand management representatives is revolutionising the way we motivate them. As Living Brands® develop so does their increased productivity, proactive approach, team unity and overall connection to the customer’s expectation of service. It is imperative to remember that your people hold the true power to your customer experience and their decision to return and refer.

THE LIVING BRAND WORKSHOP DIFFERENCE:

This two day workshop will explore the importance of connecting your marketing department’s view of brand with your customer’s expectation of service. It is guaranteed to give the Leadership team the practical tips on how to move your people from the front-line into proactive Living Brands®, move words into actions and more importantly keep this momentum alive and well.

The course is underpinned by a range of proven training approaches, including short demonstrations, skills practice, reflection and discussion of brand values and common customer occurrences and effective strategies implemented by peers. It is designed to connect your people to your brand vision and turn marketing speak into deliverable actions by the front-line team.

Your Living Brand® experience will also look inside the mind and behaviour patterns of leaders and answer the question of how to turn even the most cynical of team members into a true Living Brand® Champions. This is a perfect opportunity to share experiences with like-minded individuals in an environment that has been carefully orchestrated to embrace free thinking, meet business objectives and assist in personal development and growth.

Each section will be interactive, informative and without question imaginative.

DELIVERY AND STYLE

The Bridge Training approach is a well balanced combination between theory and practice. We appreciate that delegates require a mixture of learning styles and utilise concepts from Emotional Intelligence (EI) and Neuro-Linguistic Programming (NLP), and always work at a pace that best suits the organisation and its people. It is imperative to present development in a variety of ways and it should be both fun and informative to ensure maximum interest and involvement.

All courses, whether in-house or on an open workshop basis, are designed to be challenging yet fun and provide delegates with the opportunity to learn from both the facilitator and other participants. All Bridge trainers follow the premise that life is a stage and there must be a performance element involved in order that delegates’ attention and retention is achieved and maintained.

ALL CUSTOMERS COME TO AN ORGANISATION WITH AN EXPECTATION OF SERVICE AND BY GIVING YOUR LEADERSHIP TEAM THE LIVING BRAND® SKILLS AND AUTONOMY TO DELIVER THEM THROUGH YOUR FRONT LINE. YOUR ORGANISATION CAN GUARANTEE ITS BRAND PROMISE IS MET.

Call us today on 0845 362 7729 or email info@insidebridge.com to discuss how we can run the Living Brand Workshop in your organisation.