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Becoming Living Brand Leaders Workshop
About WorkshopAbout WorkshopAbout Workshop

WORKSHOP OUTLINE

The two days will take delegates on a journey through four clearly defined sections. Participants will benefit from proven tips on transforming frontline employees into living brand champions. Each section will be interactive, informative and without question imaginative.

Building Your Leadership Brand
Day One

If you want to grow your Living Brand® culture and offer a unique and memorable customer experience you must first have a clear roadmap for your leadership style and the key on-brand behavior that you want to have delivered through your people. Your day will include:

  • How best to engage frontline teams to bring alive your marketing team’s vision
  • Utilise the Bridge Customer Expectation Line methodology
  • What your customer really expects from your frontline teams and how to utilise this in customer retention
  • Putting the foundation of your Brand2Life programme in place
  • Utilizing the power of NLP to move your words into real life customer experiences
  • Building an Emotionally Intelligent and Customer Focused frontline team
  • Turning marketing speak into deliverable actions through a Living Brand® culture
  • Motivating your frontline team to be inspired by great service
  • Ensuring that the entire organization buy-in is gained and sustained

Group work: Living Brand creative project

Own the Power of the Living Brand Champion
Day Two

Creating a unified people culture that supports and reflects the brand values will ensure both employee engagement and true commitment to offering customer support. This key stage is all about continuous implementation and how to ensure that your Living Brand® leadership status is equipped and motivated to maintain the brand vision and support the people that bring it alive every day. Your day will include:

  • Giving your Living Brand® culture the autonomy to grow and deliver an on-brand customer experience
  • Ensuring that all tiers of the organization are living the brand values whilst building and retaining customers relationships
  • Setting clear goals and personal expectations
  • Ensuring your leadership style embraces the 3 C’s of culture: consistence, commitment and connection
  • Linking performance to brand delivery and great customer experiences
  • Creating a culture that encourages team work, coaching and mentoring
  • Building an internal communication structure that is both top down and front up
  • Ensuring that appropriate monitoring is in place to gain a clear ROI picture of your Living Brand® performance

Group Work: Team meeting and the final presentation of its Brand to Life programme and journey.

Venue: Delta Delta Beauséjour - Moncton, NB - Canada
Date: February 7th - 8th 2012
Delegate Profile: Team Leaders and Managers of Customer Service and Frontline Teams
Cost: $499 plus taxes (CAD)

Contact NB

Call us today on 0845 362 7729 or email info@insidebridge.com to discuss how we can run the Living Brand Workshop in your organisation.