WORKSHOP OUTLINE

The two days will take delegates on a journey through four clearly defined sections. Participants will benefit from proven tips on transforming front-line employees into living brand champions. Each section will be interactive, informative and without question imaginative.

Stage One: Building Your Leadership Brand
Morning Day One

Like every great brand development, if you want to grow your Living Brand, you must first decide the ‘key defining words’ and mission statement that you would want to have attributed to your leadership style and the key behaviors that you want to have delivered through your people.

• How best to engage and bring alive your marketing teams vision
• Utilise the ‘Bridge Customer Expectation Line’ methodology
• What does your customer really expect from your front-line teams and how can you ensure this Is alive
• Learn creative ways to build internal bridges between all departments
• Begin to look inside the minds of leaders - 'gaining the edge'
• Words, words, words – thinking outside the norm with sensory perception
• Learning to lead by example and gain others respect and trust
• Putting the foundation of your ‘Brand2Life’ programme in place

Group work: Start stage one of Living Brand creative project

Stage Two: Becoming a Living Brand Leader
Afternoon Day One

We are an action-based species and so if you want something you must do something, and more importantly if you want something different, then you will need to do something differently. It is important at this stage of your leadership journey that manageable and achievable actions are put against the words in order to create the Living Brand® culture.

• Putting in place your achievable leadership strategy
• Utilising the powers of NLP to move your words from paper into real life
• Building an Emotionally Intelligent and customer focused front-line team
• Turning marketing speak into deliverable actions through a Living Brand® culture
• How best to gain the commitment and ultimately motivate your front-line team
• Ensuring that entire organisation buy in is gained and maintained
• Learning to manage up and down as the key Internal communication link

Group Work: Groups will utilise and put into practice knowledge from stage two

Stage Three: Own the Power of the Living Brand Champion
Morning Day Two

It is time to ensure true commitment from your team whilst cementing the learning and creating a unified people culture. Following adequate assessment of your soon to be Living Brands – it is at this stage that tailor made skills initiatives are developed.

• Review of group project status and brief presentations
• Understanding the need for variations in training styles and accelerated learning
• Behind the scenes of behavioral science and the benefits of being different
• Giving your Living Brand® culture the autonomy to grow and deliver an In brand customer experience
• Developing a cost effective internal skills training and coaching programme
• Ensuring that all tiers of the organisation are living the brand
• Gaining appropriate feedback from the both management and front-line
• Setting clear goals and personal expections

Group Work: Each group will be require to put In place a budgeted and ROI plan for their Brand to Life Programme

Stage Four: Keeping the Leadership Brand Alive
Afternoon Day Two

This key stage is all about continuous implementation and how to ensure that your Living Brand leadership status is equipped and motivated to maintain the brand and people management. People development is about growth, nurturing, caring, respect and engagement and most of all it needs to be maintained, monitored and managed. All just words - let’s explore the actions. As living brand leaders delegates will be require to put together a self development action plan that will be unique to their own organisation.

• Ensuring your leadership style embraces the 3cs: consistence, commitment and connection
• Linking performance to brand delivery, great customer experience and not just stats, numbers and ratios
• Developing creative and inspirational incentive and rewards for front-line staff
• Creating a culture that encourages team work, coaching and mentoring
• Building an internal communication structure that is both top down and front up
• Ensuring that appropriate monitoring is in place to gain a clear ROI picture of your Living Brand® performance.

Group Work: Team meeting to prepare the final presentation of its Brand to Life programme and journey.

Call us today on 0845 362 7729 or email info@insidebridge.com to discuss how we can run the Living Brand Workshop in your organisation.